Marketing projects for prop tech company
Social Media Branding, Content Creation, and Community Management
Enhanced the company’s online presence by managing and curating content for Instagram and LinkedIn. Developed and executed content calendars, ensuring consistency in posts, stories, and updates. Engaged with the community to foster brand loyalty, increase follower count, and drive traffic to the company's website.
Email Marketing Campaigns
Executed mass email marketing campaigns using Brevo to promote exclusive investment opportunities. Focused on crafting compelling content to maximize open rates and engagement, effectively driving interest and generating leads.
Automated Email and SMS Workflows
Implemented automated email and SMS workflows on Go High Level, tailored to different lead stages, such as ‘Contact Created,’ ‘Did Not Reply,’ ‘Hot Lead,’ and ‘To Follow Up.’ Integrated Facebook Ads with Go High Level CRM, ensuring leads were directly captured and segmented for targeted communication. Developed customized email sequences with content and timing adjusted to each lead stage, optimizing the outreach process and enhancing conversion rates. The workflows ensured that leads received communications in their preferred language: French, English, Spanish, or Portuguese, based on their language preference.
Monthly Investor Webinars
I ran the monthly investor webinars end to end, in English and French: topic and speaker, slides in Canva, email invitations and LinkedIn event, a Facebook Ads registration campaign with our ads specialist, CRM workflow for sign-ups, reminders, then a replay email with a button to book a call with an advisor.
Media Partnerships and Events
Enhanced Social Media Presence
Successfully increased follower count and engagement on Instagram and LinkedIn by managing community interactions, creating visually appealing and targeted content, and driving traffic to the company’s landing pages.
Effective Email Marketing
Utilized Brevo to execute targeted email campaigns, promoting investment offers and effectively reaching potential investors, leading to increased engagement and lead generation.
Streamlined Lead Management
Automated workflows on Go High Level tailored email and SMS communications based on lead stages and language preferences (English, French, Spanish and Portuguese), optimizing outreach and enhancing conversion rates.
Emails People Open
20 to 30% open rates on newsletters and investment offers, up to 40% on webinar invitations.
Webinars That Book Calls
Between 5% and 20% of webinar attendees booked a call with an advisor, depending on the session.
Optimized Communication
Enhanced communication efficiency and effectiveness by integrating Facebook Ads with Go High Level CRM, ensuring leads were captured, segmented, and nurtured with relevant content in their preferred language.
200K accounts reached
On Instagram in 30 days, 89% of them non-followers