B2B MARKETING FOR A LOGISTICS COMPANY
ShipLilly is a Miami logistics company (freight forwarding, warehousing, Foreign Trade Zone, customs). After years with agencies, the company brought marketing in-house to modernize it: new website, new lead generation strategy, more automation. As the sole marketer, I rebuilt marketing from zero with one goal: bring qualified conversations and meetings to the president, who closed the deals.
LinkedIn and Email Outbound Sequences
I built prospect lists with filtered LinkedIn searches (for example CEOs of importers in a given industry) and ran multichannel sequences in La Growth Machine: connection request with a note, then a message, then an email until the person replied. Campaigns were split by market (USA, Florida, Spanish speaking Latin America, sugar importers) and sent from my account, the president’s and a colleague’s. I wrote all the copy so every message read like it was written by hand.
Cold Email with Instantly
Separate lists by industry (importers and exporters of cosmetics, food, clothing, auto parts, construction materials), with new domains and mailboxes warmed up before each launch to protect deliverability.
Paid Media and Landing Pages
I set the strategy and budget for Google Ads and LinkedIn Ads, run by a freelance specialist, and reported every month on spend, leads, cost per lead and ROI. When one general Google Ads campaign was not performing well enough, we split the budget across 3 services, each with its own landing page and ads.
Building the Freelance Team
I defined the profiles we needed, searched, interviewed and chose a website agency, a Google Ads specialist and a copywriter, then worked with them on every deliverable.
A Lead Engine Built from Zero
CRM, outbound sequences, cold email and paid media running together in a few months.
Messages That Get Replies
The LinkedIn plus email combination got far more replies than cold email alone.
Clear Reporting
Simple monthly reports on spend, leads and cost per lead so the president could decide fast.
2.3K prospects contacted
Across all La Growth Machine campaigns.
702 connections accepted
About 30% of the people contacted.
233 replies
About 10% reply rate.
Best campaign: 45% accepted, 18% replied.
Spanish speaking Latin America campaign.